Global changes are of ever increasing importance when it comes to the survival of businesses. In concrete terms: brands have to position them- selves in such a way that they are able to react quickly and competently to emerging macro-economic and overall market developments. Also the only way to address these shifts is to gain a detailed under- standing of how consumers’ desires and behavior will evolve in the future.
Industry, economy and culture – these are the most important constants in the quick, highly digital and ever-changing world of tomorrow. Looking at these parameters globally, we find that there are five areas of innovation that will profoundly change industry, economics, and culture in the years to come.
Climate change affects industry and economics on many different levels. New demographic developments occur as climate change results in new migratory movements and extreme weather phe-nomena. The number of conscious consumers is growing steadily, so we and other companies are called upon to take these changes into account when it comes to developing new products as well as innovative services.
The end of cumulative consumption The increasing use of material resources will not be lasting much longer. Brands therefore need to re-evaluate their material selection in order to create and ensure new and sustainable business models. To showcase one example, this could mean: unavoidable natural and industrial waste should be seen as a new valuable resource. In contrast to a disposable society, Schiedel’s products stand for longevity. On our mission to produce sustainably, we will continue to use and search for renewable resources and look for new ways to reduce waste.
In the advanced industrial nations, people are getting older and older, while birth rates are dropping. Opportunities for brands and companies like Schiedel lie increasingly in the development of simple and sustainable solutions for the home, as consumers once more prioritize the comfort of staying at home via trends such as “Cocooning” or “Hygge”, and re-define it for themselves.
New production possibilities such as 3D printing are gaining more and more impetus and, thanks to quantum leaps in quality, are now also being increasingly used not only in the industrial production of prototypes, but also building components – more than every fourth industrial company already has a 3D-printer integrated into its production processes. We expect the technology to significantly impact currently established manufacturing practices, business models and value-creation chains over the next 10 years.
Internally, we constantly push towards the future through our Factory Excellence Program, through constantly improving our production setup to be closer to our customers and make logistics more efficient. Also our BIM offering, the 3D CAD Library, as well as the trainings for architects and new Innovations are contributing to that development.
The ability to provide products, via sensor technology and web-connectivity, with the ability to deliver and respond to data in real time will enable companies to generate new insights into usage and potential areas for optimization. Scientific advances and innovations thus increase the efficiency and competitiveness of companies. At Schiedel we also have to ask ourselves how to obtain and analyze customer data through our products in order to optimize and customize our offers. Steady market- and technology-research inside and outside of our industry is essential.