{"id":12250,"date":"2019-10-15T20:53:42","date_gmt":"2019-10-15T18:53:42","guid":{"rendered":"https:\/\/www.schiedel.com\/cz\/?page_id=12250"},"modified":"2022-07-20T12:44:37","modified_gmt":"2022-07-20T10:44:37","slug":"rodina","status":"publish","type":"page","link":"https:\/\/www.schiedel.com\/cz\/o-nas\/spolecnost\/rodina\/","title":{"rendered":"Rodina – \u017eivot se m\u011bn\u00ed"},"content":{"rendered":"
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M\u011bn\u00edc\u00ed se \u017eivoty budouc\u00edch rodin.<\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1571328592604{margin-bottom: 0px !important;}”]\n
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Jak m\u016f\u017ee Schiedel pomoci?<\/span> V rychle se rozv\u00edjej\u00edc\u00edm a rychle se m\u011bn\u00edc\u00edm sv\u011bt\u011b se pt\u00e1me sami sebe: Jak budeme v budoucnu \u017e\u00edt spole\u010dn\u011b jako rodina?<\/span> Jedna odpov\u011b\u010f zn\u00ed: Znovu budeme tr\u00e1vit v\u00edce \u010dasu doma.<\/span> Pro Schiedel je to p\u0159\u00edle\u017eitost pomoci rodin\u00e1m nejen b\u00fdt doma, ale c\u00edtit se jako doma.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][mk_image src=”https:\/\/www.schiedel.com\/cz\/wp-content\/uploads\/sites\/17\/2019\/10\/heart-spark-1.jpg” image_size=”full” align=”right” margin_bottom=”0″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1571328648564{margin-bottom: 0px !important;}”]\n
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P\u0159i pohledu na sv\u011bt, lidi a jejich neust\u00e1le se m\u011bn\u00edc\u00ed \u017eivotn\u00ed n\u00e1vyky si \u010dlov\u011bk nem\u016f\u017ee pomoci, ale v\u0161imne si, \u017ee je tu jedin\u00e1 skute\u010dnost, kter\u00e1 n\u00e1s ur\u010duje glob\u00e1ln\u011b: \u010das.<\/span> V\u0161ichni jsme na tom z\u00e1visl\u00ed, a\u0165 u\u017e \u017eijeme sami nebo jako rodina, \u017eijeme ve m\u011bst\u011b nebo na venkov\u011b, online nebo offline.<\/span> Jak budeme \u017e\u00edt v budoucnosti?<\/span> Kde se budeme c\u00edtit pohodln\u011b a co to pohodl\u00ed definuje?<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240916010{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571330303528{margin-bottom: 0px !important;}”]\n

Vn\u00edm\u00e1n\u00ed zna\u010dky<\/h2>\n
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Kdy\u017e u\u017e mluv\u00edme o vn\u00edm\u00e1n\u00ed zna\u010dky: pokud jde o digit\u00e1ln\u00ed komunikaci zna\u010dky v budouc\u00edch letech, mus\u00ed b\u00fdt spln\u011bny specifick\u00e9 po\u017eadavky.<\/span> Z p\u0159edpoklad\u016f pro n\u00e1vrh produktu – jasnost, jednoduchost, efektivita – vych\u00e1zej\u00ed nov\u00e9 z\u00e1kladn\u00ed principy vizu\u00e1ln\u00edho jazyka a u\u017eivatelsk\u00e9 zku\u0161enosti jak\u00e9hokoli digit\u00e1ln\u00edho kan\u00e1lu.<\/span> Zcela zjednodu\u0161en\u00e9, co nejjednodu\u0161\u0161\u00ed a s jasn\u00fdm zam\u011b\u0159en\u00edm na hv\u011bzdn\u00e9 produkty.<\/span> Nav\u00edc jsou kan\u00e1ly digit\u00e1ln\u00ed distribuce, jako je p\u0159\u00edm\u00fd marketing pro z\u00e1kazn\u00edky, st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed.<\/span> Kone\u010dn\u011b je t\u0159eba poznamenat, \u017ee trh ovliv\u0148uj\u00edc\u00edch subjekt\u016f bude pravd\u011bpodobn\u011b nasycen v ne p\u0159\u00edli\u0161 vzd\u00e1len\u00e9 budoucnosti, zat\u00edmco komunikace v p\u0159\u00edm\u00e9m p\u0159enosu nab\u00fdv\u00e1 na st\u00e1le v\u011bt\u0161\u00ed m\u00ed\u0159e.<\/span> Ale bez ohledu na to, jak\u00fdm kan\u00e1lem v budoucnu na\u0161e produkty prod\u00e1v\u00e1me, je jist\u00e9, \u017ee:<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][mk_ornamental_title text_color=”#f2a900″ font_family=”none” font_size=”28″ ornament_style=”lemo-single” ornament_color=”#f2a900″]We think big. We think ahead. We think family.[\/mk_ornamental_title][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12246″ img_size=”full” css=”.vc_custom_1571165766423{margin-top: -30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240921122{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571330685208{margin-bottom: 0px !important;}”]\n

Hladk\u00fd servis<\/h2>\n

J\u00e1drem z\u00e1jmu z\u00e1kazn\u00edk\u016f ji\u017e nen\u00ed vlastn\u011bn\u00ed produktu, n\u00fdbr\u017e slu\u017eba a zku\u0161enosti kolem produktu.<\/span> V\u0161echno by m\u011blo b\u00fdt plynul\u00e9 a m\u011blo by zahrnovat kreativn\u00ed \u0159e\u0161en\u00ed k vytvo\u0159en\u00ed p\u0159edev\u0161\u00edm pozitivn\u00edho, emo\u010dn\u011b nabit\u00e9ho vztahu k produktu.<\/span> Samoz\u0159ejm\u011b\u00a0<\/span>my\u0161len\u00ed, kr\u00e1tkodob\u00e9 i dlouhodob\u00e9.<\/span> To je pravd\u011bpodobn\u011b jeden z nejv\u011bt\u0161\u00edch posun\u016f v chov\u00e1n\u00ed spot\u0159ebitel\u016f.<\/span> Po cel\u00e1 desetilet\u00ed byla spokojenost z\u00e1kazn\u00edk\u016f ve skute\u010dnosti zaji\u0161t\u011bna vysoce kvalitn\u00edm produktem.<\/span> Hladk\u00fd servis p\u0159ed a po zakoupen\u00ed produktu, online i offline, ur\u010duje, jak spot\u0159ebitel\u00e9 vn\u00edmaj\u00ed zna\u010dku.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571332480620{margin-bottom: 0px !important;}”]\n

Jak Schiedel \u010del\u00ed budoucnosti<\/h2>\n
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  • Zam\u011b\u0159ujeme se na \u201e\u00fatulnost\u201c a \u201epohodl\u00ed\u201c doma<\/span><\/span><\/li>\n
  • Z\u00e1kaznick\u00e9 zku\u0161enosti a slu\u017eby jsou na\u0161imi nejvy\u0161\u0161\u00edmi prioritami<\/span><\/span><\/li>\n
  • Jsme inovativn\u00ed, progresivn\u00ed a energeticky efektivn\u00ed.<\/li>\n
  • Na\u0161e v\u00fdrobky jsou atraktivn\u00ed, jasn\u00e9, odoln\u00e9 a dob\u0159e navr\u017een\u00e9.<\/li>\n
  • Sd\u011blujeme srozumitelnost, jednoduchost, \u00fa\u010dinnost<\/li>\n<\/ul>\n
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    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240926346{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_single_image image=”12247″ img_size=”full” alignment=”center” css=”.vc_custom_1571165799996{margin-top: -30px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571332058909{margin-bottom: 0px !important;}”]\n

    Tr\u00e1vit v\u00edce \u010dasu doma<\/h2>\n
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    Fr\u00e1ze \u201ez\u016fstat doma\u201c proch\u00e1z\u00ed radik\u00e1ln\u00ed zm\u011bnou a st\u00e1v\u00e1 se z mnoha d\u016fvod\u016f st\u00e1le v\u00edce \u017e\u00e1douc\u00edm c\u00edlem.<\/span> D\u00edky online nakupov\u00e1n\u00ed, platform\u00e1m pro streamov\u00e1n\u00ed a pracovn\u00edm mo\u017enostem, jako je dom\u00e1c\u00ed kancel\u00e1\u0159, existuje v dne\u0161n\u00ed dob\u011b m\u00e9n\u011b d\u016fvod\u016f opustit domov.<\/span> Pro zna\u010dky, jako je Schiedel, kter\u00e9 vyv\u00edjej\u00ed technologicky vysp\u011bl\u00e9 a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e9 v\u00fdrobky ji\u017e v\u00edce ne\u017e 70 let – produkty, kter\u00e9 d\u00e1le zlep\u0161uj\u00ed komfort bydlen\u00ed – p\u0159edstavuje tento v\u00fdvoj obrovskou p\u0159\u00edle\u017eitost pokra\u010dovat v uspokojov\u00e1n\u00ed rodin v Evrop\u011b d\u00edky inovativn\u00edmi a energeticky \u00fa\u010dinn\u00fdmi<\/span> \u0159e\u0161en\u00edmi kamen, integrovan\u00fdm ventila\u010dn\u00edm syst\u00e9m\u016fm a kom\u00edn\u016fm.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    Zam\u011b\u0159ujeme se p\u0159edev\u0161\u00edm na t\u00e9mata jako je \u201e\u00fatulnost a \u201epohodl\u00ed\u201c. Rodiny usiluj\u00ed o maxim\u00e1ln\u00ed komfort domova \u2013 co\u017e vede k vysok\u00fdm o\u010dek\u00e1v\u00e1n\u00edm, pokud jde o estetiku, funk\u010dnost a v neposledn\u00ed \u0159ad\u011b pohodl\u00ed. Bezprobl\u00e9mov\u00e1 integrace v\u00fdrobk\u016f do inteligentn\u00edch dom\u00e1c\u00edch ekosyst\u00e9m\u016f a komplexn\u00ed slu\u017eby na po\u017e\u00e1d\u00e1n\u00ed jsou pro n\u011b velmi d\u016fle\u017eit\u00e9. Abychom v t\u011bchto domech mohli sehr\u00e1vat v\u00fdznamnou \u00falohu, mus\u00edme zjistit, jak mohou na\u0161e v\u00fdrobky vyhov\u011bt tomuto nov\u00e9mu pohodl\u00ed. Kvalitu t\u00e9to nov\u00e9 my\u0161lenky pohodl\u00ed v budoucnu v\u00fdznamn\u011b ovlivn\u00ed kl\u00ed\u010dov\u00e1 slova, jako je univerz\u00e1lnost, multifunk\u010dnost a design interi\u00e9ru. Proto mus\u00ed b\u00fdt zna\u010dky dokonale p\u0159ipraven\u00e9 a mus\u00ed se zaob\u00edrat nov\u011b vyvinut\u00fdmi dom\u00e1c\u00edmi a rodinn\u00fdmi hodnotami. S v\u00fdrobky jako je Schiedel KINGFIRE se u\u017e sna\u017e\u00edme p\u0159isp\u00edvat k \u00faspo\u0159e prostoru, \u00fatuln\u00fdm domem pro budouc\u00ed majitele dom\u016f z generace Y & Z. Sou\u010dasn\u00e9 a budouc\u00ed generace jsou ochotn\u00e9 do sv\u00fdch ka\u017edodenn\u00edch \u017eivot\u016f zahrnout celou rodinu, jej\u00ed postoje, hodnoty a z\u00e1jmy do sv\u00fdch rodin. Co se tedy p\u0159esn\u011b m\u011bn\u00ed? Jak\u00fd v\u00fdvoj mus\u00edme zohlednit?[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240931568{margin-top: 4% !important;}”][vc_column][vc_column_text css=”.vc_custom_1571332259852{margin-bottom: 0px !important;}”]\n

    Zku\u0161enosti s vlastnictv\u00edm<\/h2>\n
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    Materi\u00e1ln\u011b to znamen\u00e1 p\u0159edev\u0161\u00edm up\u0159ednost\u0148ov\u00e1n\u00ed a fascinace jasn\u00fdm, jednoduch\u00fdm a efektivn\u00edm designem a tak\u00e9 neochota hromadit majetek a odm\u00edt\u00e1n\u00ed nepo\u0159\u00e1dku.<\/span> Obecn\u011b lze p\u0159edv\u00eddat, \u017ee z\u00e1kazn\u00edci z\u00edt\u0159ka budou na produktov\u00fd z\u00e1\u017eitek (pocit, jeho v\u00fdhody, design atd.) kl\u00e1st mnohem v\u011bt\u0161\u00ed d\u016fraz ne\u017e na pouhou skute\u010dnost, \u017ee jsou dr\u017eiteli.<\/span> Emocion\u00e1ln\u00ed vztah ke spot\u0159ebn\u00edmu zbo\u017e\u00ed je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e vlastnictv\u00ed.<\/span> D\u00edky tomu je implementace dal\u0161\u00edch funkc\u00ed, p\u0159\u00edb\u011bh\u016f a vytv\u00e1\u0159en\u00ed s\u00edt\u00ed v r\u00e1mci my\u0161lenky inteligentn\u00edho domu naprosto nezbytn\u00e1 pro budouc\u00ed \u00fasp\u011bch na trhu.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row fullwidth=”true”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571328485717{margin-bottom: 0px !important;}”] M\u011bn\u00edc\u00ed se \u017eivoty budouc\u00edch rodin. [\/vc_column_text][vc_column_text css=”.vc_custom_1571328592604{margin-bottom: 0px !important;}”] Jak m\u016f\u017ee Schiedel pomoci? V rychle se rozv\u00edjej\u00edc\u00edm a rychle se m\u011bn\u00edc\u00edm sv\u011bt\u011b se pt\u00e1me sami sebe: Jak budeme v budoucnu \u017e\u00edt spole\u010dn\u011b jako rodina? Jedna odpov\u011b\u010f zn\u00ed: Znovu budeme tr\u00e1vit v\u00edce \u010dasu doma. Pro Schiedel je to p\u0159\u00edle\u017eitost pomoci […]<\/p>\n","protected":false},"author":14756,"featured_media":0,"parent":6417,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"_links":{"self":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/12250"}],"collection":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/users\/14756"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/comments?post=12250"}],"version-history":[{"count":11,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/12250\/revisions"}],"predecessor-version":[{"id":15478,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/12250\/revisions\/15478"}],"up":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/6417"}],"wp:attachment":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/media?parent=12250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}