{"id":12280,"date":"2019-10-17T19:39:52","date_gmt":"2019-10-17T17:39:52","guid":{"rendered":"https:\/\/www.schiedel.com\/cz\/?page_id=12280"},"modified":"2022-07-20T12:57:05","modified_gmt":"2022-07-20T10:57:05","slug":"produkt-design","status":"publish","type":"page","link":"https:\/\/www.schiedel.com\/cz\/o-nas\/spolecnost\/produkt-design\/","title":{"rendered":"Emoce prost\u0159ednictv\u00edm designu. V\u00fdrobky pro pocit."},"content":{"rendered":"
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Emoce prost\u0159ednictv\u00edm designu.<\/span>
\nV\u00fdrobky pro pocit.<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1571417927958{margin-bottom: 0px !important;}”]\n
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Funk\u010dnost p\u0159edev\u0161\u00edm a nade v\u0161e.<\/span> Doktr\u00edna kamenn\u00e9ho designu, kterou v\u0161ichni n\u00e1sledovali po cel\u00e1 desetilet\u00ed.<\/span> Tradi\u010dn\u00ed p\u0159\u00edstupy k pou\u017eitelnosti produktu maj\u00ed tendenci podce\u0148ovat d\u016fle\u017eitost emoc\u00ed z\u00e1kazn\u00edk\u016f v designu.<\/span> Krom\u011b toho, \u017ee produkty jsou cenn\u00e9 a pou\u017eiteln\u00e9, mus\u00edme tak\u00e9 vytv\u00e1\u0159et v\u00fdrobky a zku\u0161enosti, kter\u00e9 jsou z\u00e1bavn\u00e9 – zam\u011b\u0159it se na to, jak to, co jsme vytvo\u0159ili, lidi c\u00edt\u00ed.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][mk_image src=”https:\/\/www.schiedel.com\/cz\/wp-content\/uploads\/sites\/17\/2019\/10\/circle-spark-1.jpg” image_size=”full” align=”right” margin_bottom=”0″ visibility=”hidden-sm”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571418024244{margin-bottom: 0px !important;}”]\n
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M\u00ed\u0159\u00edme k tzv. \u201eV\u00fdznamov\u00e9 ekonomice\u201c.<\/span> Co se t\u00fd\u010de designu produktu, vyvol\u00e1v\u00e1 to ot\u00e1zky: jak\u00fd druh pocitu vyvol\u00e1v\u00e1 design produktu u \u010dlov\u011bka?<\/span> Jak\u00fd v\u00fdznam to d\u00e1v\u00e1 jejich ka\u017edodenn\u00edmu \u017eivotu?<\/span> Zna\u010dk\u00e1m se doporu\u010duje, aby prozkoumaly sv\u011bt spot\u0159ebitelsk\u00fdch emoc\u00ed a vytvo\u0159ily z n\u011bj smyslupln\u00e9, pozitivn\u00ed a emocion\u00e1ln\u011b nabit\u00e9 zku\u0161enosti.<\/span> Pro zna\u010dku, kter\u00e1 je naprosto p\u0159esv\u011bd\u010dena, \u017ee emocion\u00e1ln\u00ed p\u0159ita\u017elivost \u00fatuln\u00e9ho ohn\u011b ve vlastn\u00edm dom\u011b d\u011bl\u00e1 lidem radost, to znamen\u00e1: Jak p\u0159esn\u011b mus\u00ed krb vypadat, aby byli lid\u00e9 \u0161\u0165astn\u00ed?<\/span> Na\u0161e v\u00fdrobky mus\u00ed poskytnout odpov\u011bdi na tyto ot\u00e1zky.<\/span> Dnes a v budoucnosti.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][mk_ornamental_title text_color=”#f2a900″ font_family=”none” font_size=”28″ txt_transform=”none” ornament_style=”lemo-single”]Design of the future creates emotions.\u00a0We ignite the emotions our customers desire.[\/mk_ornamental_title][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240916010{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571418228592{margin-bottom: 0px !important;}”]\n

Design p\u0159in\u00e1\u0161\u00ed pohodu<\/h2>\n
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V\u00edme, \u017ee zejm\u00e9na design v\u00fdrobk\u016f hraje kl\u00ed\u010dovou roli v blahobytu lid\u00ed.<\/span> \u201eForma n\u00e1sleduje funkci\u201c se tak m\u016f\u017ee st\u00e1t \u201eForma podporuje emoce\u201c nebo \u201eFunkce vytv\u00e1\u0159\u00ed z\u00e1\u017eitky\u201c.<\/span> Je st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed, aby byl design slad\u011bn s emocemi, kter\u00e9 se sna\u017e\u00edte generovat.<\/span> Pro design\u00e9ry a zna\u010dky produkt\u016f je to glob\u00e1ln\u00ed v\u00fdzva.<\/span> V p\u0159\u00ed\u0161t\u00edch letech budou design\u00e9\u0159i produkt\u016f st\u00e1le v\u00edce \u017e\u00e1d\u00e1ni, aby navrhli emoce, zku\u0161enosti a kontext – po\u017eadavek, kter\u00fd poch\u00e1z\u00ed ze sv\u011bta marketingu a zna\u010dky, a nyn\u00ed se p\u0159ipravuje hr\u00e1t kl\u00ed\u010dovou roli v designu samotn\u00e9ho produktu.<\/span><\/span><\/div>\n
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Emoce jsou v\u0161ak slo\u017eit\u00e9 a li\u0161\u00ed se v s\u00edle.<\/span> To znamen\u00e1, kter\u00e9 emoce jsou nejsiln\u011bj\u0161\u00ed?<\/span> Kter\u00e9 z nich ovlivn\u00ed rozhodnut\u00ed o n\u00e1kupu v budoucnu?<\/span> Jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch emoc\u00ed je pot\u0159eba vnit\u0159n\u00edho m\u00edru.<\/span> Spot\u0159ebitel\u00e9 se st\u00e1le v\u00edce sna\u017e\u00ed vyhnout stresu a z\u016fstat v klidu.<\/span> To vede k neust\u00e1le rostouc\u00ed pot\u0159eb\u011b vytv\u00e1\u0159et z\u00f3ny pohodl\u00ed – p\u0159edev\u0161\u00edm doma.<\/span> Klid a vnit\u0159n\u00ed m\u00edr jsou emo\u010dn\u00ed stavy, kter\u00e9 jsou st\u00e1le v\u00edce vyhled\u00e1v\u00e1ny.<\/span> Aby se dos\u00e1hlo t\u011bchto pocit\u016f, m\u011bl by design v\u00fdrobku a jeho bezpe\u010dnost vyvol\u00e1vat \u00fatulnost a pohodu.<\/span> V kombinaci s na\u0161\u00edm p\u0159esv\u011bd\u010den\u00edm, \u017ee \u00fatuln\u00fd domov doma d\u011bl\u00e1 lidem radost, to utv\u00e1\u0159\u00ed budoucnost na\u0161ich v\u00fdrobk\u016f.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”12278″ img_size=”full” alignment=”center” css=”.vc_custom_1571334146571{margin-top: -30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240921122{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571418337580{margin-bottom: 0px !important;}”]\n

Pocit bezpe\u010d\u00ed<\/h2>\n
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Jako evropsk\u00fd l\u00eddr na trhu bezpe\u010dn\u00fdch kom\u00ednov\u00fdch, vyt\u00e1p\u011bc\u00edch a v\u011btrac\u00edch syst\u00e9m\u016f poskytujeme spolehliv\u00e9 a trvanliv\u00e9 v\u00fdrobky.<\/span> \u00datuln\u00fd ohe\u0148 a \u010derstv\u00fd vzduch vytv\u00e1\u0159ej\u00ed vy\u0161\u0161\u00ed komfort bydlen\u00ed, kvalitu \u017eivota a p\u0159in\u00e1\u0161ej\u00ed bezpe\u010dnost a nez\u00e1vislost do domov\u016f na\u0161ich z\u00e1kazn\u00edk\u016f.<\/span> Ka\u017ed\u00fd syst\u00e9m Schiedel je testov\u00e1n samostatn\u011b a lze jej snadno integrovat do modern\u00ed budovy domu.<\/span> Kombinovan\u00e9 pou\u017eit\u00ed produkt\u016f Schiedel zvy\u0161uje tak\u00e9 funk\u010dnost a bezpe\u010dnost, tak\u017ee na\u0161i z\u00e1kazn\u00edci mohou jednodu\u0161e relaxovat a u\u017e\u00edvat si pohodl\u00ed sv\u00e9ho domova.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571418425191{margin-bottom: 0px !important;}”]\n

Jak Schiedel navrhuje budoucnost.<\/h2>\n
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  • Na\u0161e v\u00fdrobky vytv\u00e1\u0159ej\u00ed pozitivn\u00ed emoce pro spot\u0159ebitele a p\u0159isp\u00edvaj\u00ed k pohodl\u00ed a pohod\u011b.<\/span><\/span><\/li>\n
  • U\u010d\u00edme se od na\u0161ich z\u00e1kazn\u00edk\u016f a rosteme spole\u010dn\u011b s na\u0161imi produkty.<\/span><\/span><\/li>\n
  • Na\u0161i z\u00e1kazn\u00edci se mohou v\u017edy spolehnout na vysokou \u00farove\u0148 bezpe\u010dnosti na\u0161ich v\u00fdrobk\u016f, od kom\u00edn\u016f po kamna a\u017e po ventila\u010dn\u00ed syst\u00e9my.<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240926346{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_single_image image=”12279″ img_size=”full” css=”.vc_custom_1571334159227{margin-top: -30px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571418543726{margin-bottom: 0px !important;}”]\n

    Naslouchat, inovovat a r\u016fst<\/h2>\n
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    Ve spole\u010dnosti Schiedel se u\u010d\u00edme od na\u0161ich z\u00e1kazn\u00edk\u016f a rosteme s nimi.<\/span> Navrhujeme a neust\u00e1le upravujeme \u0159e\u0161en\u00ed, kter\u00e1 jsou zalo\u017eena na pot\u0159eb\u00e1ch z\u00e1kazn\u00edk\u016f, a vytv\u00e1\u0159\u00edme funkce produktu, kter\u00e9 p\u0159esahuj\u00ed st\u00e1vaj\u00edc\u00ed normy.<\/span> Abychom zlep\u0161ili na\u0161e dovednosti a produkty, pravideln\u011b po\u0159\u00e1d\u00e1me inova\u010dn\u00ed workshopy a designov\u00e9 studie.<\/span><\/span><\/p>\n

    Na\u0161e snaha o dokonalost v designu je potvrzena n\u011bkolika cenami Red Dot, Plus X a italsk\u00fdmi cenami za design.<\/span> Na\u0161\u00edm hlavn\u00edm zam\u011b\u0159en\u00edm v\u0161ak nen\u00ed pouze estetick\u00fd \u00fa\u010del, ale tak\u00e9 poskytov\u00e1n\u00ed skute\u010dn\u00fdch v\u00fdhod na\u0161im z\u00e1kazn\u00edk\u016fm d\u00edky \u00faspo\u0159e m\u00edsta v jejich domovech a bezchybn\u00e9 ergonomick\u00e9 manipulaci.<\/span> Vyv\u00edj\u00edme a spou\u0161t\u00edme n\u00e1stroje pro online inspiraci, abychom na\u0161li nejlep\u0161\u00ed vhodn\u00e9 \u0159e\u0161en\u00ed pro nov\u00fd \u017eivotn\u00ed prostor na\u0161ich z\u00e1kazn\u00edk\u016f, abychom zajistili, \u017ee se na\u0161e produkty budou nejl\u00e9pe hodit.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row fullwidth=”true”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1571417672617{margin-bottom: 0px !important;}”] Emoce prost\u0159ednictv\u00edm designu. V\u00fdrobky pro pocit. [\/vc_column_text][vc_column_text css=”.vc_custom_1571417927958{margin-bottom: 0px !important;}”] Funk\u010dnost p\u0159edev\u0161\u00edm a nade v\u0161e. Doktr\u00edna kamenn\u00e9ho designu, kterou v\u0161ichni n\u00e1sledovali po cel\u00e1 desetilet\u00ed. Tradi\u010dn\u00ed p\u0159\u00edstupy k pou\u017eitelnosti produktu maj\u00ed tendenci podce\u0148ovat d\u016fle\u017eitost emoc\u00ed z\u00e1kazn\u00edk\u016f v designu. Krom\u011b toho, \u017ee produkty jsou cenn\u00e9 a pou\u017eiteln\u00e9, mus\u00edme tak\u00e9 vytv\u00e1\u0159et v\u00fdrobky […]<\/p>\n","protected":false},"author":14756,"featured_media":0,"parent":6417,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"_links":{"self":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/12280"}],"collection":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/users\/14756"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/comments?post=12280"}],"version-history":[{"count":7,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/12280\/revisions"}],"predecessor-version":[{"id":15485,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/12280\/revisions\/15485"}],"up":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/pages\/6417"}],"wp:attachment":[{"href":"https:\/\/www.schiedel.com\/cz\/wp-json\/wp\/v2\/media?parent=12280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}