{"id":10395,"date":"2019-10-11T11:15:06","date_gmt":"2019-10-11T09:15:06","guid":{"rendered":"https:\/\/www.schiedel.com\/sk\/?page_id=10395"},"modified":"2019-10-14T09:39:12","modified_gmt":"2019-10-14T07:39:12","slug":"families","status":"publish","type":"page","link":"https:\/\/www.schiedel.com\/sk\/o-nas\/spolocnost\/families\/","title":{"rendered":"Families"},"content":{"rendered":"
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Meniaci sa \u017eivot bud\u00facich rod\u00edn<\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1570785577837{margin-bottom: 0px !important;}”]Ako m\u00f4\u017ee Schiedel pom\u00f4c\u0165? V r\u00fdchlo sa rozv\u00edjaj\u00facom a r\u00fdchlo sa meniacom svete sa p\u00fdtame \u010doraz viac: Ako budeme \u017ei\u0165 spolu ako rodina v bud\u00facnosti? Jedna odpove\u010f znie: Znova tr\u00e1vime viac \u010dasu doma. Pre spolo\u010dnos\u0165 Schiedel je to pr\u00edle\u017eitos\u0165 pom\u00f4c\u0165 rodin\u00e1m nielen by\u0165 doma, ale aj c\u00edti\u0165 sa ako doma.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][mk_image src=”https:\/\/www.schiedel.com\/company\/wp-content\/uploads\/sites\/10\/2019\/09\/heart-spark.jpg” image_size=”full” align=”right” margin_bottom=”0″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1570785103098{margin-bottom: 0px !important;}”]Pri poh\u013eade na svet, \u013eud\u00ed a ich neust\u00e1le sa meniace n\u00e1vyky \u017eivotn\u00e9ho \u0161t\u00fdlu si \u010dlovek nem\u00f4\u017ee pom\u00f4c\u0165, ale v\u0161imol si, \u017ee existuje jedna skuto\u010dnos\u0165, ktor\u00e1 n\u00e1s ur\u010duje glob\u00e1lne: \u010das. V\u0161etci sme od toho z\u00e1visl\u00ed, \u010di u\u017e \u017eijeme sami alebo ako rodina, \u017eijeme v meste alebo na vidieku, online alebo offline. Ako budeme \u017ei\u0165 v bud\u00facnosti? Kde sa budeme c\u00edti\u0165 pohodlne a \u010do definuje toto pohodlie?[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240916010{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1570785146872{margin-bottom: 0px !important;}”]\n

Vn\u00edmanie zna\u010dky<\/h2>\n

Ke\u010f u\u017e hovor\u00edme o vn\u00edman\u00ed zna\u010dky: pokia\u013e ide o digit\u00e1lnu komunik\u00e1ciu so zna\u010dkou v bud\u00facich rokoch, musia by\u0165 splnen\u00e9 konkr\u00e9tne po\u017eiadavky. Z priestorov pre n\u00e1vrh produktu – zrozumite\u013enos\u0165, jednoduchos\u0165, efekt\u00edvnos\u0165 – vych\u00e1dzaj\u00fa nov\u00e9 z\u00e1kladn\u00e9 princ\u00edpy vizu\u00e1lneho jazyka a u\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku ak\u00e9hoko\u013evek digit\u00e1lneho kan\u00e1la. \u00daplne zefekt\u00edvnen\u00e9, \u010do najjednoduch\u0161ie as jasn\u00fdm zameran\u00edm na hviezdne produkty. Okrem toho s\u00fa \u010doraz d\u00f4le\u017eitej\u0161ie kan\u00e1ly digit\u00e1lnej distrib\u00facie, napr\u00edklad priamy marketing k z\u00e1kazn\u00edkom. Nakoniec treba poznamena\u0165, \u017ee trh ovplyv\u0148uj\u00facich pracovn\u00edkov bude pravdepodobne nas\u00fdten\u00fd v nie pr\u00edli\u0161 vzdialenej bud\u00facnosti, zatia\u013e \u010do komunik\u00e1cia na\u017eivo sa st\u00e1va \u010doraz silnej\u0161ou. Ale bez oh\u013eadu na to, ak\u00fdm kan\u00e1lom budeme v bud\u00facnosti pred\u00e1va\u0165 na\u0161e produkty, je jedna vec ist\u00e1:[\/vc_column_text][mk_ornamental_title text_color=”#f2a900″ font_family=”none” font_size=”28″ ornament_style=”lemo-single” ornament_color=”#f2a900″]We think big. We think ahead. We think family.[\/mk_ornamental_title][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”10393″ img_size=”full” css=”.vc_custom_1570785799458{margin-top: -30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240921122{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1570785177812{margin-bottom: 0px !important;}”]\n

Hladk\u00fd servis<\/h2>\n

Jadrom z\u00e1ujmu z\u00e1kazn\u00edkov u\u017e nie je dr\u017eba produktu, ale sk\u00f4r poskytovanie slu\u017eieb a sk\u00fasenost\u00ed s produktom. V\u0161etko by malo by\u0165 plynul\u00e9 a malo by zah\u0155\u0148a\u0165 kreat\u00edvne rie\u0161enia, ktor\u00e9 v prvom rade vytvoria pozit\u00edvny, emocion\u00e1lne nabit\u00fd vz\u0165ah s produktom. Samozrejme myslenie, kr\u00e1tkodob\u00e9 aj dlhodob\u00e9. Toto je pravdepodobne jeden z najv\u00e4\u010d\u0161\u00edch posunov v spr\u00e1van\u00ed spotrebite\u013eov. Po cel\u00e9 desa\u0165ro\u010dia bola spokojnos\u0165 z\u00e1kazn\u00edka v skuto\u010dnosti zabezpe\u010den\u00e1 kvalitn\u00fdm produktom. Hladk\u00fd servis pred a po zak\u00fapen\u00ed produktu, \u010di u\u017e online alebo offline, ur\u010duje, ako spotrebitelia vn\u00edmaj\u00fa zna\u010dku.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1570785228437{margin-bottom: 0px !important;}”]\n

Ako Schiedel \u010del\u00ed bud\u00facnosti.<\/h2>\n