{"id":10395,"date":"2019-10-11T11:15:06","date_gmt":"2019-10-11T09:15:06","guid":{"rendered":"https:\/\/www.schiedel.com\/sk\/?page_id=10395"},"modified":"2019-10-14T09:39:12","modified_gmt":"2019-10-14T07:39:12","slug":"families","status":"publish","type":"page","link":"https:\/\/www.schiedel.com\/sk\/o-nas\/spolocnost\/families\/","title":{"rendered":"Families"},"content":{"rendered":"
Ke\u010f u\u017e hovor\u00edme o vn\u00edman\u00ed zna\u010dky: pokia\u013e ide o digit\u00e1lnu komunik\u00e1ciu so zna\u010dkou v bud\u00facich rokoch, musia by\u0165 splnen\u00e9 konkr\u00e9tne po\u017eiadavky. Z priestorov pre n\u00e1vrh produktu – zrozumite\u013enos\u0165, jednoduchos\u0165, efekt\u00edvnos\u0165 – vych\u00e1dzaj\u00fa nov\u00e9 z\u00e1kladn\u00e9 princ\u00edpy vizu\u00e1lneho jazyka a u\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku ak\u00e9hoko\u013evek digit\u00e1lneho kan\u00e1la. \u00daplne zefekt\u00edvnen\u00e9, \u010do najjednoduch\u0161ie as jasn\u00fdm zameran\u00edm na hviezdne produkty. Okrem toho s\u00fa \u010doraz d\u00f4le\u017eitej\u0161ie kan\u00e1ly digit\u00e1lnej distrib\u00facie, napr\u00edklad priamy marketing k z\u00e1kazn\u00edkom. Nakoniec treba poznamena\u0165, \u017ee trh ovplyv\u0148uj\u00facich pracovn\u00edkov bude pravdepodobne nas\u00fdten\u00fd v nie pr\u00edli\u0161 vzdialenej bud\u00facnosti, zatia\u013e \u010do komunik\u00e1cia na\u017eivo sa st\u00e1va \u010doraz silnej\u0161ou. Ale bez oh\u013eadu na to, ak\u00fdm kan\u00e1lom budeme v bud\u00facnosti pred\u00e1va\u0165 na\u0161e produkty, je jedna vec ist\u00e1:[\/vc_column_text][mk_ornamental_title text_color=”#f2a900″ font_family=”none” font_size=”28″ ornament_style=”lemo-single” ornament_color=”#f2a900″]We think big. We think ahead. We think family.[\/mk_ornamental_title][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”10393″ img_size=”full” css=”.vc_custom_1570785799458{margin-top: -30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240921122{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1570785177812{margin-bottom: 0px !important;}”]\n
Jadrom z\u00e1ujmu z\u00e1kazn\u00edkov u\u017e nie je dr\u017eba produktu, ale sk\u00f4r poskytovanie slu\u017eieb a sk\u00fasenost\u00ed s produktom. V\u0161etko by malo by\u0165 plynul\u00e9 a malo by zah\u0155\u0148a\u0165 kreat\u00edvne rie\u0161enia, ktor\u00e9 v prvom rade vytvoria pozit\u00edvny, emocion\u00e1lne nabit\u00fd vz\u0165ah s produktom. Samozrejme myslenie, kr\u00e1tkodob\u00e9 aj dlhodob\u00e9. Toto je pravdepodobne jeden z najv\u00e4\u010d\u0161\u00edch posunov v spr\u00e1van\u00ed spotrebite\u013eov. Po cel\u00e9 desa\u0165ro\u010dia bola spokojnos\u0165 z\u00e1kazn\u00edka v skuto\u010dnosti zabezpe\u010den\u00e1 kvalitn\u00fdm produktom. Hladk\u00fd servis pred a po zak\u00fapen\u00ed produktu, \u010di u\u017e online alebo offline, ur\u010duje, ako spotrebitelia vn\u00edmaj\u00fa zna\u010dku.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1570785228437{margin-bottom: 0px !important;}”]\n
Fr\u00e1za \u201ezosta\u0165 doma\u201c prech\u00e1dza radik\u00e1lnou zmenou a z r\u00f4znych d\u00f4vodov sa st\u00e1va \u010doraz \u017eiaducim cie\u013eom. V\u010faka online nakupovaniu, platform\u00e1m streamovania a pracovn\u00fdm mo\u017enostiam, ako je dom\u00e1ca kancel\u00e1ria, je dnes menej d\u00f4vodov od\u00eds\u0165 z domu. Pre zna\u010dky ako Schiedel, ktor\u00e9 vyv\u00edjaj\u00fa technologicky vyspel\u00e9 a vizu\u00e1lne pr\u00ed\u0165a\u017eliv\u00e9 v\u00fdrobky u\u017e viac ako 70 rokov – v\u00fdrobky, ktor\u00e9 \u010falej zlep\u0161uj\u00fa komfort b\u00fdvania – predstavuje tento v\u00fdvoj obrovsk\u00fa pr\u00edle\u017eitos\u0165 pokra\u010dova\u0165 v uspokojovan\u00ed rod\u00edn v Eur\u00f3pe inovat\u00edvnymi a energeticky \u00fa\u010dinn\u00fdmi v\u00fdrobkami. rie\u0161enia spor\u00e1kov, integrovan\u00e9 vetracie syst\u00e9my a kom\u00edny.<\/p>\n
Zameriavame sa predov\u0161etk\u00fdm na t\u00e9my ako \u201e\u00fatulnos\u0165\u201c a \u201epohodlie\u201c. Rodiny sa usiluj\u00fa o maxim\u00e1lny komfort doma – \u010do vedie k vysok\u00fdm o\u010dak\u00e1vaniam, pokia\u013e ide o estetiku, funk\u010dnos\u0165 a v neposlednom rade pohodlie. Bezprobl\u00e9mov\u00e1 integr\u00e1cia v\u00fdrobkov do inteligentn\u00fdch dom\u00e1cich ekosyst\u00e9mov a komplexn\u00e9 slu\u017eby na po\u017eiadanie s\u00fa pre nich ve\u013emi d\u00f4le\u017eit\u00e9. Aby sme v t\u00fdchto domoch mohli zohr\u00e1va\u0165 v\u00fdznamn\u00fa \u00falohu, mus\u00edme zisti\u0165, ako m\u00f4\u017eu na\u0161e v\u00fdrobky vyhovie\u0165 tomuto nov\u00e9mu pohodliu. Kvalitu tejto novej my\u0161lienky pohodlia v bud\u00facnosti v\u00fdznamne ovplyvnia k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ako je univerz\u00e1lnos\u0165, multifunk\u010dnos\u0165 a dizajn interi\u00e9ru. Preto musia by\u0165 zna\u010dky dokonale pripraven\u00e9 a musia sa zaobera\u0165 novo vyvinut\u00fdmi dom\u00e1cimi a rodinn\u00fdmi hodnotami. S v\u00fdrobkami ako je Schiedel’s KINGFIRE sa u\u017e sna\u017e\u00edme prispieva\u0165 k \u0161etreniu priestoru, \u00fatuln\u00fdm domom pre bud\u00facich majite\u013eov domov z gener\u00e1cie Y & Z. S\u00fa\u010dasn\u00e9 a bud\u00face gener\u00e1cie s\u00fa ochotn\u00e9 zahrn\u00fa\u0165 cel\u00fa rodinu, jej postoje, hodnoty a z\u00e1ujmy do svojich rod\u00edn. denn\u00e9 \u017eivoty. \u010co sa teda presne men\u00ed? Ak\u00fd v\u00fdvoj mus\u00edme zoh\u013eadni\u0165?[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240931568{margin-top: 4% !important;}”][vc_column][vc_column_text css=”.vc_custom_1570785292661{margin-bottom: 0px !important;}”]\n
Materin\u00e1lne to znamen\u00e1 predov\u0161etk\u00fdm preferenciu a fascin\u00e1ciu jasn\u00fdm, jednoduch\u00fdm a efekt\u00edvnym dizajnom, ako aj neochotu akumulova\u0165 majetok a odmietanie neporiadku. Vo v\u0161eobecnosti mo\u017eno predpoveda\u0165, \u017ee z\u00e1kazn\u00edci zajtraj\u0161ka bud\u00fa kl\u00e1s\u0165 v\u00e4\u010d\u0161\u00ed d\u00f4raz na sk\u00fasenosti s v\u00fdrobkom (pocit, jeho v\u00fdhody, dizajn at\u010f.) Ako na samotn\u00fa skuto\u010dnos\u0165, \u017ee s\u00fa dr\u017eite\u013emi. Emocion\u00e1lny vz\u0165ah k spotrebn\u00e9mu materi\u00e1lu je d\u00f4le\u017eitej\u0161\u00ed ako vlastn\u00edctvo. V\u010faka tomu je implement\u00e1cia \u010fal\u0161\u00edch funkci\u00ed, pr\u00edbehov a siet\u00ed v r\u00e1mci my\u0161lienky inteligentn\u00e9ho domu absol\u00fatne nevyhnutn\u00e1 pre bud\u00faci \u00faspech na trhu.[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"
[vc_row fullwidth=”true”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1570785564233{margin-bottom: 0px !important;}”] Meniaci sa \u017eivot bud\u00facich rod\u00edn [\/vc_column_text][vc_column_text css=”.vc_custom_1570785577837{margin-bottom: 0px !important;}”]Ako m\u00f4\u017ee Schiedel pom\u00f4c\u0165? V r\u00fdchlo sa rozv\u00edjaj\u00facom a r\u00fdchlo sa meniacom svete sa p\u00fdtame \u010doraz viac: Ako budeme \u017ei\u0165 spolu ako rodina v bud\u00facnosti? Jedna odpove\u010f znie: Znova tr\u00e1vime viac \u010dasu doma. Pre spolo\u010dnos\u0165 Schiedel je to pr\u00edle\u017eitos\u0165 pom\u00f4c\u0165 rodin\u00e1m […]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":6341,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"_links":{"self":[{"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/pages\/10395"}],"collection":[{"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/comments?post=10395"}],"version-history":[{"count":5,"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/pages\/10395\/revisions"}],"predecessor-version":[{"id":10397,"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/pages\/10395\/revisions\/10397"}],"up":[{"embeddable":true,"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/pages\/6341"}],"wp:attachment":[{"href":"https:\/\/www.schiedel.com\/sk\/wp-json\/wp\/v2\/media?parent=10395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}