{"id":13986,"date":"2019-10-02T16:51:39","date_gmt":"2019-10-02T14:51:39","guid":{"rendered":"https:\/\/www.schiedel.com\/uk\/?page_id=13986"},"modified":"2022-01-27T13:18:20","modified_gmt":"2022-01-27T12:18:20","slug":"product-design","status":"publish","type":"page","link":"https:\/\/www.schiedel.com\/uk\/about-us\/the-company\/product-design\/","title":{"rendered":"Product & Design – Emotion through design. Feeling products."},"content":{"rendered":"
[vc_row fullwidth=”true”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1569244534157{margin-bottom: 0px !important;}”]\n

Emotion through design.
\nFeeling products.<\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1569244548873{margin-bottom: 0px !important;}”]Utility first and above all. A set in stone design doctrine everyone followed for decades. Traditional approaches to product usability tend to underestimate the importance of customer emotions in design. On top of products being valuable and useable, we also need to build products and experiences that are enjoyable\u00a0\u2013 focusing on how the thing we have created makes people feel.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][mk_image src=”https:\/\/www.schiedel.com\/uk\/wp-content\/uploads\/sites\/12\/2022\/01\/3-facebook-post-product-and-design.jpg” image_size=”full” align=”right” margin_bottom=”0″ visibility=”hidden-sm”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1569244573210{margin-bottom: 0px !important;}”]We are headed towards the so called \u2018meaning economy\u2019. In terms of product design, this raises the questions: what kind of feeling does the design of a product trigger in a person? What kind of meaning does it give their everyday life? Brands\u00a0are encouraged to explore the world of consumer emotions and to generate meaningful, positive and emotionally charged experiences out of it. For a brand that is utterly convinced, that the emotional appeal of a cosy fire in one\u2019s own home makes people happy, this means: How exactly does a fireplace have to look, in order to make people happy? Our products have to provide answers to these questions. Today and in the future.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][mk_ornamental_title text_color=”#f2a900″ font_family=”none” font_size=”28″ txt_transform=”none” ornament_style=”lemo-single”]Design of the future creates emotions.\u00a0We ignite the emotions our customers desire.[\/mk_ornamental_title][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240916010{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1569244629110{margin-bottom: 0px !important;}”]\n

Design drives wellbeing<\/h2>\n

We know that product design, in particular, plays a key role in people\u2019s wellbeing. \u2018Form follows function\u2019 can thus become \u2018Form encourages emotions\u2019, or \u2018Function creates experiences\u2019. It is becoming increasingly important for design to be aligned with the emotions you seek to generate. This is a global challenge for product designers and brands. In the years to come product designers will be increasingly asked to design for emotion, experience and context \u2013 a demand that originates from the world\u00a0of marketing and branding, and is now preparing to play a crucial role in the design of the product itself.<\/p>\n

Emotions, however, are complex, and vary in strength. That is to say, which emotions are the strongest? Which ones will influence buying decisions in the future? One of the most important emotions is the need for inner peace. Consumers are increasingly anxious to avoid stress and to stay calm. This leads to an ever-increasing need to create comfort zones \u2013 above all, at home. Tranquility and inner peace are emotional states that are increasingly sought after. In order to achieve those feelings the product design and product safety should evoke cosiness and wellbeing. Combined with our belief that a cozy fire at home makes people happier, this shapes the future of our products.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”14020″ img_size=”full” alignment=”center” css=”.vc_custom_1570526876514{margin-top: -30px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1569240921122{margin-top: 4% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1569316669893{margin-bottom: 0px !important;}”]\n

Feeling safe<\/h2>\n

As Europe\u2019s market leader for safe chimney and flue ducting systems, we provide reliable and long lasting products. A cozy fire and fresh air create higher living comfort, quality of life and bring safety and independence to our customer\u2019s homes. Each Schiedel system is tested by itself and can be\u00a0integrated easily in the modern house building. The combined use of Schiedel products also increases the functionality and safety, so that our customers can simply relax and enjoy the comfort of their homes.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1569244763129{margin-bottom: 0px !important;}”]\n

How Schiedel designs the future.<\/h2>\n